Chelsea FC revealed the new 2020-21 home kit which blends the latest in athletic innovation with the finesse of fine London tailoring.
Just as Chelsea is woven into the fabric of London life, the city’s rich fashion heritage is woven into the new shirts, the traditional blue elevated by a subtle all-over herringbone knit and garnished with bespoke flourishes.
Chelsea’s new home look is made up of the blue jersey, blue shorts and white socks. The tasteful herringbone pattern covers both the shirt and the shorts, creating a sophisticated, textured effect. The jersey is framed by a deep, dark blue collar and trim on the sleeves. The trim is monogrammed with "CFC."
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Dark blue tape runs down the sides of the torso and is embossed with the phrase, "The Pride of London." Both the font and the indigo lettering are reminiscent of the labels sewn inside London-crafted suits. White socks, decorated with a Nike Swoosh and a Chelsea lion complete a sharp head-to-toe look.