Forward Madison revealed its newest kit, the Friends With Benefits Kit, through a simultaneous launch in London and Madison.
The kit features a checkered design with team colours fading in and out and a QR code on the back that, when scanned, allows the individual to purchase a beer for a fan at Breese Stevens Field. The overall premise of the kit is to connect the global soccer community through kits and beer.
Cassidy Sepnieski, Forward Madison’s Art Director, explains that the ideation of this kit had no boundaries.
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“This one [kit] felt like it didn’t have any rules…no expectations, just a free open space to explore and do something weird. It evolved into a whole bigger idea and connects things that we wanted to do from the start,” Sepnieski said. “It feels freeing and fun, I can’t wait to see the ripple effect it has.”
