Forward Madison 2021 Hummel "Friends With Benefits" Shirt

Forward Madison 2021 Hummel "Friends With Benefits" Shirt #ForwardMadison #FullMingo #ForwardMSNFC

Forward Madison revealed its newest kit, the Friends With Benefits Kit, through a simultaneous launch in London and Madison.

The kit features a checkered design with team colours fading in and out and a QR code on the back that, when scanned, allows the individual to purchase a beer for a fan at Breese Stevens Field. The overall premise of the kit is to connect the global soccer community through kits and beer.

Cassidy Sepnieski, Forward Madison’s Art Director, explains that the ideation of this kit had no boundaries.

Sign in or create an account to earn points for voting, keep track of your reviews, edit them, and more.

“This one [kit] felt like it didn’t have any rules…no expectations, just a free open space to explore and do something weird. It evolved into a whole bigger idea and connects things that we wanted to do from the start,” Sepnieski said. “It feels freeing and fun, I can’t wait to see the ripple effect it has.”

 

4.3
16 ratings
Vote now!
  • 5
  • 2
  • 1
  • 2
  • 2
  • 2
  • 2
ANON
 · 3 years ago
Comment (Not Required)
what does "allows the individual to purchase a beer for a fan at Breese Stevens Field" mean
- is there a free beer with this shirt?
- just once or at every home game?
- Or does the QR code just allow you to buy a beer for yourself?
- or to buy a beer for someone in the stadium (picked entirely at random)?
Show more
Matt
 · 3 years ago
Comment (Not Required)
Friends with benefits? Not the sort of name you normally see associated with a football kit. It has a lot going on but nothing definite going for it.
Show more
SBazzer608
 · 3 years ago
Comment (Not Required)
I live in Madison. Totally gross jerseys and they charge $75-$90 for them and they are low quality printed shirts. No patches, etc. They are a little D league team. Maybe They'll'll sell 6 of these pukemonsters if they drop the price to $40.
Show more
dimisfinesthour
  • Member
  • 1641
  • 1
 · 3 years ago
Show more
irfanm66
  • Member
  • 851
  • 7
 · 3 years ago
Show more
Guest
 · 3 years ago
Show more
GoShio
 · 3 years ago
Show more
Laouen
 · 3 years ago
Show more
Phichaya
 · 3 years ago
Show more
Anon
 · 3 years ago
Show more