This is the new Leones Negros “Alternativo” (third) shirt by Mexican brand Sporelli.
The striking design features the famous Universidad de Guadalajara side’s red, yellow and black, here rendered in a graduated manner via, presumably, a lion’s mane effect.
As no shirt in the 2021-22 wardrobe carries the famous lion’s head crest writ large, this effect acts as a substitute and is overlaid with said crest in rudimentary position and size along with partner branding in white with black edging for clarity.
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Despite the name it is marketed under, the shirt doesn’t appear to provide a great alternative to the first choice release - especially as it is expected to be combined with black shorts and socks like the Home version.