Southend United unveiled their new Macron home strip for the 21/22 season.
The top features an overall embossed design together with the embroidered and Macron hero to guarantee match day comfort making the shirt extremely lightweight, malleable, and durable.
The 2021/22 primary shirt will see long-standing partners Trade Price Cars splashed across the front for the first time following the landmark commercial deal which was agreed between Blues and the independently owned, nationally recognised and multi-award winning used car dealership based in the heart of Essex.
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On the back proudly sits the Club’s new back of shirt sponsor Rickard Luckin, the Essex based chartered accountants and tax advisers.