Football Shirt Culture

USL HQ and the USL Black Players Alliance launched a one-of-a-kind, ultra limited-edition jersey with 100% of the proceeds going towards the USLBPA’s Young Investors Society Scholarship Fund.

Also joining the collaboration are Beautiful Struggles – a premium streetwear label founded by former U.S. Men’s National Team player, Danny Williams – as well as PUMA and the Soccer Collective on Racial Equity.

The jersey drop comes one day after the announcement of a renewed partnership with Black Arrow FC, the first lifestyle brand in the world that focuses on the intersection of soccer and black culture, and a week before the launch of the league’s United Against Racism Project – the first year-round anti-racism project in the league’s history, created in collaboration with both the USLBPA and the recently-announced USL Impact Committee. The project will include – among other things – a focus on improving racial equity across the USL Championship and League One, league-wide training and education programs, and support of local BIPOC-owned businesses.

“We’re excited to drop these limited-edition jerseys with the USL,” said USLBPA Co-Founder and Executive Committee Member Hugh Roberts. “These jerseys are a representation of our culture and what we, as an organization, stand for. We are also very proud to partner with SCORE to promote racial equity and inclusion in the game of soccer and increase black representation, as well as Beautiful Struggles – a brand with a mission that directly aligns with our goals as an organization. We are thrilled to be able to work with them on this project and to raise money for our Young Investors Society Access Scholarship Fund. The funds from the profits of the jerseys will be donated to programs in lower-income communities that have established financial literacy programs.”

“It’s amazing to see so many good people come together for a collaboration like this,” said USL Senior Vice President of Community Ryan Madden. “But we also know these types of initiatives are only the first steps. We still have a long way to go, and the real work is just getting started.”


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