A new FIGC institutional logo, created by Independent Ideas - the creative agency of Publicis Groupe - was presented in the evocative setting of Garage Italia in Milan.
The aesthetics of the first footballs inspired the circular shape and vertical graphics of the new look, with a clear and profound reference to the game’s origins, revisited through a contemporary interpretation of the symbol.
Within the logo, the acronym of the Italian Football Federation takes centre stage, reaffirming the strong presence and constant work of our Federation. The colours naturally recall those of the National Team jersey and the Italian flag.
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The President of the Laps Foundation and of Independent Ideas, Lapo Elkann, underlined: “Designing the FIGC logo is a source of extreme pride and happiness for me; as an Italian, there is nothing that could make me prouder. My sentiment is further strengthened because this is happening at a crucial moment for the Federation, just after the exciting victory of the Azzurri at EURO 2020. I am honoured and grateful to President Gravina for choosing my team to create one of the most symbolic logos of our beloved Italy. The logo we have designed combines the glorious tradition of the Federation with innovation and authority, important facets of our country and its inhabitants.”
