Juventus has forged a partnership with adidas and the innovative web 3.0 fashion house, Inbetweeners—founded by artist Gianpiero D’Alessandro and entrepreneur Pasquale D’Avino in December 2021.
This collaboration merges Juventus's sporting legacy with Inbetweeners' cutting-edge approach to digital fashion and NFTs. Together, they aim to enhance fan engagement through unique digital collectibles.
The collection comprises 1897 digital items, nodding to the year Juventus was established. Purchasers can win unique experiences and prizes, including the 23/24 season’s away and third kits designed by adidas, which feature teddy bear graphics by D’Alessandro.
Inbetweeners, known for pioneering work in the phygital web3 space, adds a layer of contemporary digital artistry to Juventus's fan offerings, blending traditional sports culture with modern digital trends.
