Puma Launch AI Football Kit Design Platform

Puma Launch AI Football Kit Design Platform

Puma has launched an AI-powered platform enabling fans to design Manchester City's official Third kit for the 2026/27 season.

The Puma AI Creator tool, developed with DEEPOBJECTS, uses generative AI, allowing fans to create unique kit designs with text prompts, customisation options, and sliders.

Fans can submit their designs until 20th December, after which PUMA and Manchester City experts will select the top ten. Public voting will follow in January to determine the winning kit, which will be worn by players on-pitch and made available for purchase—a first for a professional football club.

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