DMA'S, an Australian indie rock band, collaborated with Admiral, Britain's first sportswear brand, to produce a limited edition football shirt inspired by their fourth studio album How Many Dreams?.
The shirt was designed by Grammy-nominated creative director Matt de Jong, and it features patterns and styles from the album artwork. The typographical effect represents the energy of DMA'S live shows, which is significant for the band.
The shirt was a chance for the band to combine their two passions, football and music. Tommy, the lead singer, and a lifelong Everton fan, said that the jersey design is a celebration of their love for music, football, and fashion, honouring Admiral's impressive jersey history.
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