Major League Soccer has announced its annual Juneteenth initiative for 2023, titled "The Seeds We Plant. The Flowers We Share," which draws inspiration from the artwork of Black artist Gianni Lee.
As part of this initiative, 29 collectible jerseys will be signed by players and auctioned off, with the proceeds going to organisations that have a positive impact on the Black community in each MLS club's local market. In addition, a special commemorative patch has been created to complement the unique jerseys, symbolising each individual MLS club.
To honour this significant milestone in U.S. history, MLS and Black Players for Change (BPC) collaborated with renowned photographer and Charcoal Pitch FC founder, Mel D. Cole, who served as the creative lead for the Juneteenth campaign. Cole selected Gianni Lee to design the 2023 MLS Juneteenth-inspired "The Seeds We Plant. The Flowers We Share" collectible jerseys.
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