adidas and Arsenal have launched the next chapter of their No More Red campaign, an initiative first launched in January 2022 to support the long-standing work being done by Arsenal in the Community to help keep young people safe from knife crime and youth violence.
Although the number of teenagers killed as a result of violent youth crime dropped significantly in 2022 in comparison to 2021, there were 11,502 knife offences recorded in London between January 2022 and November 2022, an increase compared with the corresponding period in 2021.
Both ourselves and adidas remain steadfast in their long-term commitment to create safe spaces for young people to play sport in the capital, provide better access to trusted role models, and shine a light on talented individuals who are making a positive difference in their community.
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Inspired by the impassioned response to last year’s launch, this year they are expanding No More Red; inviting members of the public to be part of the campaign by volunteering with one of the club's charity partners.
Each person who volunteers with one of the charity partners can receive their own No More Red shirts and will be invited to watch the Gunners play at Emirates Stadium.
