CF Montréal has launched their "La Main" adidas secondary jersey for the 2024 and 2025 seasons.
"La Main" pays homage to Boulevard Saint-Laurent, the vital thoroughfare of Montreal known as “La Main,” which runs from North to South, intersecting and uniting the city's diverse communities. This connection is symbolised by a vertical blue stripe on the jersey, near the heart area, while the pale blue hue reflects the significance of the St. Lawrence River. This river has historically been a crucial link for Montreal, connecting the city to the Great Lakes and the Atlantic Ocean.
The jersey's back is adorned with elements that celebrate both the club's legacy and its current ethos. The phrase "Droit Devant" (Straight Ahead) echoes CF Montréal's motto of unity and forward motion. Additionally, it features the acronym "I.M.P.A.C.T."—representing Inclusivity, Memory, Passion, Ambition, Collectivity, and Talent—tying back to the club's original name and its core values.
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