This is the new Philips Sport Vereniging (PSV) 23/24 Home shirt by Puma.
The Eindhoven-based Dutch Eredivisie side’s latest primary release has the famous stripes this time in two tones of red, with white kept to the neck, the cuffs and the sponsor branding, and the German supplier’s logos in gold to match the commemorative stars atop the full-coloured crest.
On the upper back is the logo of founder Philips, as this shirt celebrates 110 years since the club’s establishment in 1913, with the anniversary kit completed with white shorts and socks.
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