Real Betis Balompié, the Seville-based Spanish La Liga side, have unveiled this Forever Green shirt for the end of the 2023-24 season.
The new environmentally focused Hummel creation is in familiar green with tonal striping but lower down on the design there is a cracking effect that nods to drought as the release graduates to beige.
This look continues onto the beige shorts and socks - representing dry ground - that complete a kit that is being launched to raise awareness of the importance of responsible use of water against the backdrop of climate change.
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If racism and bigotry were trendy, you can bet companies and clubs will be selling that next.