São Paulo FC have revealed their 2025 home kit, designed by New Balance, as a tribute to their historic third world championship title in 2005.
The shirt retains the club’s classic white base with red and black horizontal stripes and incorporates several references to the Yokohama victory. The right sleeve features a red, white, and black stripe, aligning with the club’s nickname, while the inside hem carries the inscription: 'One is not enough. Two is good. Three, only São Paulo.' A detail on the back collar marks 26:03—the minute Mineiro scored the decisive goal against Liverpool.
Further tributes include Japanese elements, such as cherry blossoms on the hem and an inscription at the back of the crest that reads “São Paulo FC / You are strong, you are great” in Japanese, honouring the club’s anthem. Gold accents appear on the crest’s stars and the New Balance logo.
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