AS Roma and Qatar Airways announced a multi-year partnership that will see Qatar Airways become the club's official shirt sponsor.
The sponsorship, the largest ever signed by the club and one of the biggest ever agreed by an Italian football club, will see the airline’s logo adorn the front of the first team’s shirts until the end of the 2020-21 season.
Under the terms of the deal, Qatar Airways becomes Roma’s Main Global Partner and will be only the seventh shirt sponsor in the club’s 90-year history.
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The new partnership will enable Qatar Airways to engage with the club’s 263 million fans worldwide and help Roma reach millions of potential new fans across the globe.
"We are delighted to announce this historic partnership between AS Roma and Qatar Airways, two great brands with global ambitions," AS Roma president Jim Pallotta said.
"Today’s announcement is the result of discussions behind the scenes for over eight months with Qatar Airways, led by our commercial team in London with much assistance from the entire Roma team, and comes at a significant time in the club’s history, on and off the pitch.
"With a new stadium due to begin construction late this year and the team in the Champions League semi-final for the first time for 34 years, it’s an exciting time to be a Roma fan. We shall be proud to wear the Qatar Airways name on our shirts and we look forward to working together to achieve sporting and commercial success for many years to come.”
Qatar Airways Group Chief Executive Officer, His Excellency Mr. Akbar Al Baker, said: “We are very pleased to announce this new partnership, which will see Qatar Airways become the official shirt sponsor of AS Roma through the 2020-21 season.
"AS Roma is one of the most successful and well-known football clubs in the world, and our shared passion to strive for excellence and innovation make this a natural partnership. As an airline, we understand the power of sport in bringing people together, and our new partnership with AS Roma further underscores this belief. We look forward to working together and celebrating with AS Roma fans all over the globe.”
