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Celtic wore the logo of Tipperary Natural Mineral Water in their 2013-14 Champions League play-off first leg defeat to Shakter Karagandy today.
The Celtic Nike Home shirt generally carries the logo of the cider brand Magners but as the match was being played in Kazakhstan, which has a strict ban on alcohol sponsorship, the mineral water brand logo was used instead, as it is also owned by C&C Group.
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The Scottish champions have worn sponsorship-free shirts in European fixtures in the past but it seems that if the Glasgow side were to progress to the group stage or beyond then the Tipperary brand would be called into action in similar circumstances - if Celtic were to play in France, for example.