Chelsea FC is in advanced talks to extend its multimillion-pound sponsorship deal with Samsung.
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Chelsea and Samsung agreed a £50 million 5 year deal with premier league football club Chelsea in 2005, and Samsung is now apparently looking to extend the sponsorship deal.
The new deal will include continued shirt sponsorship, as well as other brand promotion opportunities, such as sponsorship within Stamford Bridge, branding on Chelsea’s official website and the availability of Samsung’s products in the Chelsea shop.
It also gives Samsung the opportunity to use Chelsea players for future advertising campaigns.