MLS side Colorado Rapids have announced a shirt sponsorship deal with Ciao Telecom.
In Saturday's game against LA Galaxy, the Ciao Telecom logo will appear on the Rapids' shirts - the first to do so in competition - and will also feature on training wear as well as both kits throughout 2014, and for a further four years thereafter.
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Steve Kaminski of Ciao Telecom revealed the deal was worth roughly $2 million per year, and the Rapids' president Tim Hinchey described the partnership as an "historic moment for our club.”
Ciao's Don Pinkston added: “The Rapids are a successful, fast-growing club with local and national relevance and we could not think of a better company and platform to align with as we launch our company in the U.S. As we develop our product line, especially relating to the fan experience at sports venues, the chance to work closely with Kroenke Sports & Entertainment is a phenomenal opportunity.”
