Adidas have signed a sponsorship deal with the Italian Football Federation to kit out the European champions, replacing Puma.
Starting from January 2023, the Italian National Teams (men, women, youth, futsal, beach soccer and e-sports) will wear adidas products.
Puma has sponsored Italy since 2003 and will provide their kit for the World Cup in Qatar later this year, assuming the team qualifies for the competition.
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In an earnings call with journalists, Chief Executive Kasper Rorsted declined to say how much Adidas was paying for the sponsorship.
FIGC President Gabriele Gravina had the following to say: “The announcement of our partnership with adidas is a great source of pride for the FIGC. This collaboration represents a vital step in terms of the growth of our commercial appeal, while it will also strengthen the development process of our brand both in Italy and abroad. The passion and enthusiasm that we have observed from adidas are matched in equal measure by the FIGC in its work to develop all of the National Teams and Italian football at every level.”
Kasper Rørsted, the CEO of adidas, also commented: “We’re incredibly proud to announce this long-term partnership with the Federazione Italiana Giuoco Calcio. We’re thrilled that one of the most successful international football teams is becoming part of our portfolio of international federations, joining other big hitters such as the DFB (Germany), RFEF (Spain), AFA (Argentina) and the RBFA (Belgium). We look forward to achieving great things together.”
