Liverpool FC have announced a new multi-year agreement with adidas, making the brand their official kit supplier from 1 August 2025.
Adidas will outfit Liverpool’s men’s, women’s, academy teams, and LFC Foundation staff with match kits, training gear, and lifestyle apparel.
This marks the third collaboration between Liverpool and adidas, following successful partnerships from 1985 to 1996 and again between 2006 and 2012. Both previous spells saw the club secure significant trophies, including three league championships and three FA Cups, establishing the iconic three-stripe kits as fan favourites linked closely with success.
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The new adidas deal is reportedly valued at over £60 million per year, representing a notable increase compared to Liverpool’s current arrangement with Nike. The return to adidas signals the renewal of a partnership historically associated with some of Liverpool’s greatest achievements, and the anticipated heritage releases are likely to be warmly received by supporters.
