Spanish gaming operator Cirsa will be Real Betis' shirt sponsor this season. The deal is believed to be for two seasons and worth €1.5million over that period. Cirsa will replace Cruzcampo, which had signed a sponsorship agreement in March that appeared to include shirt sponsorship.
Betis president Miguel Guillen praised Cirsa as an industry leader with many similarities to the club.
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Cirsa Group was founded in 1978 and initially specialised in slot machines; today it employs around 14,500 people and owns and runs a host of casinos, bingo halls and online betting operations. Cirsa logos will appear on the team's shirts, with more promotional activities being developed between the company and the club.
