English side Sheffield Wednesday have announced a new kit partnership with Sondico (part of the Sports Direct family of brands).
The three year deal - commencing in 2014-15 - will see all the club's teams being provided with playing and training wear, as well as replica retail wear.
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Neil Burke of Sports Direct expressed his pride in the partnership and the excitment at the prospect of "two major sporting brands unit[ing]."
Sheffield Wednesday's Peter Pridmore reiterated Burke's words, and stressed that the Owls would be “viewed as [Sondico's] flagship club for 2014-15" and that they would be provided with a "bespoke range of designs.”
