Southampton Announce Puma Kit Deal

In a landmark deal, Southampton Football Club has joined forces with PUMA, marking the club's inaugural partnership with the renowned sportswear manufacturer in its 138-year legacy.

Beginning with the 2024/25 season, PUMA will serve as the official kit supplier for the club under a four-year agreement. This collaboration will outfit all levels of the team, from the Men’s and Women’s First Teams down to the Academy, including a range of fan replicas, training, and travel attire. The new kits and related gear are set to be unveiled this summer.

This partnership arrives as both the Men's and Women's First Teams of Southampton FC are vying for promotion in their respective divisions. The initial hint of this collaboration was subtly introduced during a match against Coventry City, with various teasers sprinkled across social media and within the St Mary’s Stadium, capturing the attention of observant fans.

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To commemorate the partnership, PUMA designed a unique pair of football boots, worn by Adam Armstrong, a prominent Saints player and PUMA Athlete, in the game.

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