Swansea City announced a new partnership with kit manufacturer Joma for the forthcoming season. Joma will become the club’s exclusive technical sportswear and footwear sponsor.
The Spanish company will provide the Swans with a new home and away kit, footwear, training and leisurewear for the club’s sixth season in the Premier League.
The multi-year deal will also see the Swans secure Joma exclusivity within the Premier League as its only represented club for season 2016-17.
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“This really is an exciting partnership,’’ confirmed Swans vice-chairman and commercial director, Leigh Dineen. “I believe it’s a fantastic match.
“We have been discussing this working partnership for some time and their enthusiasm for the project and the club has been overwhelming.
“While Joma is a major world player in the quality manufacture and supply of sportswear and footwear, their flexibility, focus and commitment to Swansea City has impressed everyone at the club.
“They have been fully committed to providing the club with exclusivity, autonomy and a bespoke kit that is different to everyone else and designed with the players and fans very much in mind.
“Like Swansea City, Joma is a close-knit and family-focussed company that is modern and dynamic. We both aim to deliver sporting excellence.’’
Currently under the domestic Joma umbrella are the likes of Toulouse, Sampdoria, Espanyol, Getafe, Granada, Palermo, Bate Borisov and Empoli, while Fiorentina, Valencia, Seville and Deportivo de la Coruna have also enjoyed a successful partnership with the company in the past. Trinidad and Tobago, Cuba, Honduras, Romania and Bulgaria are all included in its current national team portfolio with presence in the opening fixture of Euro 2016 in France.
Joma representative, Alberto Lopez, said: “We are delighted to be teaming up with Swansea City at such an exciting time for both the club and our company.
“We’ve already built up a strong working relationship in a short space of time. I’m convinced that will only get stronger as we both strive for continued excellence on the world stage.
“Joma is focussed on the commitment for design, quality and technology innovation. Coupled with complete in-house control of design, manufacturing and logistics, it allows us to provide a bespoke and exclusive service with a much shorter pre-order period.’’
The new deal ends a five-year association with adidas.
