West Bromwich Albion have unveiled their home kit for the 2023/24 Sky Bet Championship season, paying tribute to club legend Jeff Astle and the charity named after him.

The modernised version of the classic late 1960s blue-and-white striped shirt, worn by "The King" and his FA Cup-winning teammates, proudly displays The Jeff Astle Foundation's logo. The club will donate a portion of the proceeds from each jersey sold to the foundation.

In collaboration with the Astle family, the club has worked on the design and promotion of the new kit. Laraine, Jeff's widow, and Joseph, his grandson, are featured in the launch video of the 2023/24 shirt.

View the: West Bromwich Albion 2023-24 Home Kit