Genoa unveiled the new football kits for the 09/10 season made by Asics.
Genoa was a British club. The athletics and cricket club was founded in 1893 by Englishmen as a British sporting club abroad, whose membership was allowed to British citizens exclusively. The original shirts worn by the organisation were white, the same colour as the England national team shirt.
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Not long into the club's footballing history, the kit was changed to white and blue stripes in 1899; the blue was chosen to represent the sea as Genoa is a port city. In 1901 the club finally settled for their most famous red and blue halves shirt, this gained them the nickname of rossoblu together with Bologna and Cagliari.
