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This is the new Sheffield Wednesday 12/13 home football shirt made by Puma.
The Puma shirt has a distinctly classic retro feel, with a ribbed crew neck and traditional blue and white stripe pattern, and is reminiscent of simply designed football strips of the past.
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Whilst offering a nod to history, though, the new shirt is manufactured from the very latest 100 per cent polyester material and incorporates the latest in fabric technology that ensures comfort and performance as utilised by Puma worldwide in their kits.
The Owls have retained a similar width to the stripes that have been used on the best-selling shirts of the past. The small black panel across one of the shoulders, with PUMA cat embroidery, is featured in all of the company's strips to create consistent branding through their range of clubs.
Across the front of the shirt is the Gilders Honda Logo, representing the Gilder Group, who have extended their sponsorship of the official home shirt into the 2012-13 campaign.
Owls home shirts prices start at £30 for junior sizes and £40 for adults. Shorts are £17 and £20 respectively and socks £8 and £10.
Thanks to Craig
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