It is something that has been in the air for a while, but now AIG has officially confirmed it will not be renewing its shirt sponsorship of Manchester United when the deal expires in 2010.
The American company also said in a statement that it was "in active discussions" with Manchester United regarding the current contract which expires in May 2010.
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"In line with industry practice, Manchester United is exploring the possibility of a shirt sponsor for the new 2010/11 season," said a United spokesman.
"The club is in dialogue with a select number of top companies worldwide and has so far received sufficient interest to be confident it can improve on its current £19m annual partnership with AIG."
Giant Indian corporation Sahara have already confirmed they are investigating United's proposals, while Saudi Telecom would also be among the companies who could be involved.