When we think of Puma in a football design sense, we may generally think of boots. This catalogue from 1977 suggests that was even more the case four decades ago.
The puma flash motif appears on all these examples, with Berti Vogts-endorsed versions having this feature in amber and light blue. All the boots are black in the main - it was 1977, after all - but the white appears heavily on the Weisweiler Champion model, and the (Jupp) Heynckes Meister has a little green embellishment too.
The standout has to be the Rotterdam, with a suggestion of the modern in the fluoro yellow, while the “Arsenal” boot has us wondering if there was a reissue when Puma were making the Gunners’ kit in the 2010s. The German company’s come a long way in that regard, as the “PUMA-Dress” section betrays, but those Uruguay-evoking “soccer hoses” and the obligatory Netherlands-style long-sleeved shirt would surely provoke envy in 2020.
Thanks to Jimmy from The Glove Bag - tgbjimmy on Twitter - for bringing this to our attention.