Some view Nike’s involvement in football - certainly the association variety - as an ultra-modern phenomenon. Whilst the American brand’s influence and approach has grown exponentially in recent years, this advert from a 1987 edition of a Soccer Products and Services magazine proves how far back the engagement goes.
Featuring endorser Ian Rush - Rush was an early-adopter of the now ubiquitous boot range - the teamwear kits aren’t exactly ground-breaking, but now seem to hold a certain kitch value. As client Sunderland found, the branding’s position relegating crests to an unfamiliar placement on the chest is an interesting quirk.
But of most interest is the iconic “Roy of the Rovers” Melchester Rovers kit pictured (complete with “NIKE” sponsor). It’s being modelled by Arsenal’s “Champagne” Charlie Nicholas with no explanation of why whatsoever. Would we want it any other way?
Thanks to Jimmy from The Glove Bag - tgbjimmy on Twitter - for bringing this to our attention.
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